I Go By Manchester United: The Superfan Who Struggled to Change His Legal Name

Inquire of any Manchester United supporter from an earlier generation regarding the importance of that fateful day in May 1999, and they will tell you that the occasion was life-altering. It was the moment when last-minute strikes from Teddy Sheringham and Solskjær sealed an incredible come-from-behind victory in the European Cup final against Bayern Munich at the famous Barcelona stadium. That same night, the life of one devoted supporter in Eastern Europe, who recently died at the age of 62, was transformed.

Aspirations Under Communism

The fan in question was given the name Marin Zdravkov Levidzhov in his hometown, a settlement with a population of 22,000. Living in communist Bulgaria with a passion for football, he dreamed of legally altering his identity to… the Red Devils. However, to claim the name of a organization from the other side of the Iron Curtain was an unattainable goal. If he had attempted to do so during the socialist era, he would undoubtedly have been arrested.

A Promise Forged in Drama

Ten years after the end of communism in Bulgaria – on the historic evening – Marin's idiosyncratic dream moved nearer to achievement. Viewing the match from his modest home in Svishtov and with his team losing, Marin made a promise to himself: should his team mount a comeback, he would go to any lengths to legally adopt the name that of the team he adored. Then, a miracle occurred.

He realized his ambition to see the Theatre of Dreams.

Years of Judicial Challenges

The next day, Marin visited a lawyer to present his unique case, thus initiating a difficult fight. The parent who inspired him, from whom he had inherited his love of United, was no longer alive, and the man in his thirties was living with his mother, working all kinds of odd jobs, including as a laborer on minimal earnings. He was struggling financially, yet his aspiration grew into a mania. He rapidly evolved into the local celebrity, then became an international sensation, but many seasons full of judicial disputes and setbacks in litigation lay ahead.

Trademark Issues and Limited Success

The application was denied early on for trademark concerns: he was barred from using the title of a internationally recognized entity. Then a local judge granted a limited approval, saying Marin could change his first name to the city name but that he was not to use the second part as his family name. “However, I desire to be named after a city in England, I want to carry the title of my cherished club,” Marin informed the judge. The struggle continued.

His Beloved Cats

When not in court, he was often looking after his cats. He had a large number in his garden in Svishtov and cherished them equally with the Red Devils. He named them all after club legends: from Rio to Rooney, they were the most famous cats in town. The one he loved most of the name they used? A kitty called Beckham.

He was often seen in full club regalia.

Breakthroughs and Principles

Marin managed another breakthrough in court: he was allowed to add the club name as an official nickname on his personal papers. But still he wasn’t happy. “I won’t stop until my entire name is the club's title,” he vowed. His story soon led to business offers – a chance to have supporters' goods produced under his new name – but even with his monetary challenges, he turned down the offer because he was unwilling to gain financially from his beloved team. The team's title was beyond commercial use.

Aspirations Fulfilled and Final Acts

A documentary followed in that year. The filmmakers turned Marin’s dream of visiting Old Trafford and there he even encountered Dimitar Berbatov, the forward then at the club at the time.

He inked the team emblem on his face subsequently as a protest against the judicial outcomes and in his closing chapter it became more and more difficult for him to continue his legal battle. Work was limited and he lost his mother to the pandemic. But he managed to continue. Originally of Catholic faith, he underwent baptism in an Eastern Orthodox church under the name the identity he sought. “At least God will know me with my chosen name,” he used to say.

This Monday, 13 October, his life came to an end. Perhaps now Manchester United’s determined supporter could finally find peace.

Debbie Watson
Debbie Watson

Business consultant with over a decade of experience in strategic planning and market analysis.